Shoot Magazine asks Barb Condit

SHOOT Magazine's Mid-Year 2014 Report with Barb Condit

Comments On Industry Trends

14 August 2014 - SHOOT Magazine asked SPLICE®'s own Barb Condit about her views on industry trends this year. You can read her comments below or you can read the entire article here.

What trends or developments would you point to so far in 2014 as being most significant, perhaps carrying implications for the rest of the year and beyond?

Splice is seeing a nice trend of being invited to the table even earlier in the process of a project for our creative input, on-set VFX supervision, as well as our input on workflow and data management. The line between production and post is pretty blurry, and has made our involvement critical to getting projects done efficiently and on budget. If we can save hours of production with a simple effect done "in the box," we can explore and make that recommendation. Or if there is a simple, in-camera trick to get a shot and save days of visual effects, then let's solve that! We appreciate the level of trust and creative partnership we have with our clients.

What work - your own or others' - has struck a responsive chord with you this year and why?

We continue to see a decentralization of both film and television production and post. Local tax incentives along with an excellent talent pool have allowed Splice to be very competitive in both areas.

There is a fresh group of production companies coming up that we have had the privilege of partnering with that are creating some excellent television programming. It reassures us that there is still good TV to be made! This year has been an excellent opportunity to grow our creative editorial staff, as well as our finishing services and visual effects.

Though gazing into the crystal ball is a tricky proposition, we nonetheless ask you for any forecast you have relative to the creative and/or business climate for the second half of 2014 and beyond.

We are seeing more examples of production companies who have cracked the nut of profitable feature distribution. We are partnering with a few of these companies by creating a sustainable and profitable post model to support their production efforts and raise the bar for quality and good storytelling. This work will continue to bring in creatively rewarding work for our team while allowing us to continue to attract world-class talent to our roster as we grow our capacity.

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