Still from MN Original Opening Sequence

SPLICE® Wins Promax/BDA Award

MN Original...totally.

10 August 2011 - Local post-production company, SPLICE®, has received a prestigious industry award from Promax/BDA, the nation’s leading organization of television marketing executives. The design team at Splice was recognized for their creative contribution to the open for “Minnesota Original,” a public television series, which features the diverse arts community in the Twin Cities.

“I went to Splice to create our ‘mn o’ open because I have always admired their work,” comments Dianne C. Steinbach, Executive Director, Arts & Cultural Media, Twin Cities Public Television (tpt). “The Splice staff of producers and designers translated our ‘mn o’ logo and my descriptive words: ‘simple, minimalist, sculptural, abstract and 3-dimensional’ into what has become the iconic symbol of our series. Thank you to [Promax/BDA] for honoring Splice for its compelling video design.”

“They gave us a lot of creative freedom,” says Splice Art Director Chris Averbeck. “This allowed us to explore lots of different options for how to represent this unique series. It was a great project to work on. Having the piece recognized by our peers and receiving the Promax/BDA Award is an added bonus.”

SPLICE® is an award-winning studio designing and creating engaging entertainment solutions. An eclectic mix of artists includes creative direction, design, edit, visual effects, color and sound with the support of a powerful team of technologists. We partner with global brands, agencies, networks and content creators to tell visually compelling stories in unique ways across all platforms. Collaborations include feature films, broadcast television, commercials, experiential design and retail networks.

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