Creating Magic on Multiple Screens

Creating Magic on Multiple Screens

Introducing Experiential Motion Design (XMD)

04 January 2016 - Anyone who visits SPLICE® can’t help but notice the wall of monitors in our living room displaying vivid 8K content. The video wall is a product of Aldis Systems and an impressive piece of tech in its own right, but the images displayed on the wall are the work of Splice’s experiential motion design team. Unlike traditional motion design which is designed to be seen on a single screen in multiple environments—think TV’s, smartphones, tablets—experiential motion design, or XMD, is created for a specific environment on specialized displays. It’s seen on multiple screens or unusually shaped displays or dimensional surfaces like the face of a building. You’ll find XMD in digital signage for retail, stage events, branding installations, trade shows and sports facilities.

The SPLICE XMD team creates digital screen media that fits any environment, enhancing and extending the feeling of a physical space. Whether it’s advertising, information or just creating a mood, our experiential motion designers can take your ideas and bring them to life in the real world. The next time you’re in SPLICE, check out the video wall—you can’t miss it—and ask one of our producers to show you the work of our experiential motion design team.


SPLICE® is an award-winning studio designing and creating engaging entertainment solutions. An eclectic mix of artists includes creative direction, design, edit, visual effects, color and sound with the support of a powerful team of technologists. We partner with global brands, agencies, networks and content creators to tell visually compelling stories in unique ways across all platforms. Collaborations include feature films, broadcast television, commercials, experiential design and retail networks.

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