‘More To Explore’ Receives Mercury Award
In 1985 the US Travel Association created The Mercury Awards to recognize members for excellence and creative accomplishment in state/territory tourism marketing and promotion, and inspire the continued development of imaginative and exciting marketing and promotion programs. Explore Minnesota Tourism received the 2011 Mercury Award in Broadcast Television Advertising for its “More to Explore” television ad, making it the best state tourism television ad in the nation. The ad was created by Minneapolis-based agency Colle+McVoy with production company Fiend Content Inc. and post-production services by Splice.
Here is where you can read the full Minneapolis Saint Paul Business Journal Article.
Here is where you can find the full list of 2011 Mercury Award Winners.
Client: Explore Minnesota Tourism
Agency: Colle+McVoy
Executive Creative Director: Mike Caguin
Group Creative Director: Eric Husband
Art Director: Derek Till
Copywriter: John Neerland
Producer: John Borchardt
Production Company: Fiend Inc.
Director: Joe Schaak
Director of Photography: Jeff Stonehouse
Producer: Mark Riddle
Editor: Chadwick Nelson
Asst Editor: Kevin Russell
Flame Artist / VFX Supervisor: Mark Youngren
VFX Artist: Ben Watne
PreViz Artist: Mike Hoium
Colorist: Michael Sandness
Post Producer: Shelby Wong
Executive Producer: Kel Nelson
Music: Modern Music
Sets/Props: Yellow Dog Scenic
