Lifeblood
Long-time client and creative partner Best Buy recently called on the talented design team at Splice Here® to help brand the newly re-named Best Buy Theater in the heart of Times Square in Manhattan. The Best Buy Theater features an 85-foot electronic marquee, as well as a 6-foot by 20-foot HD video display spanning the theater’s lobby, featuring branding and design by Splice.
“Splice has been our primary post partner for almost 10 years now, and they have been absolutely invaluable,” comments Bill Anderson, VP of Content & Creative Strategy for Best Buy. “Splice has helped us grow from a regional retailer to a national and international company, and been there every step of the way. They bring enormous talent and visual flair to every project. For the Best Buy Theater, they’ve helpd us bring our message and our brand to the public in the heart of Times Square, which is the center of the media universe.”
According to freelance Creative Director Mitch Monson, the Splice team was the perfect choice because of the company’s ongoing collaboration on the Best Buy Network. “Splice has a significant CG & motion design team in-house and a thorough understanding of the Best Buy brand since they have been part of the company’s culture for a long time. They also blend their branding and design talent with a serious technical knowledge needed to create content for these enormous HD installations, which can include files up to 8,000 pixels wide.”
Following the “We’re Fans Too” tagline, Splice developed a cinematic and abstract approach to connect the Best Buy brand to the world-renowned entertainment franchises performing at the Best Buy Theater. “Mitch had amazing ideas and very good creative,” notes Brian Olson, Senior Designer for Splice. “Our mission was to put the creative in motion. Because we have worked on so many different kinds of projects for Best Buy, there was a big trust level on the part of the client. We were faced with an enormous technical challenge to fill all the screens with visually interesting and dynamic content. But working together with great communication, we were able meet everyone’s creative objectives.”
Credits:
Client: Best Buy
VP of Content & Creative Strategy: Bill Anderson
Executive Producer: Emily Peterson Boone
Creative Director: Mitch Monson
Branding/Design Company: Splice/Minneapolis
Editor: Joe Martin
Senior Designer: Brian Olson
3D Artists: Kipp Crawford, Mike Hoium
Music: David J. Russ
Sound Design: Kelly Pieklo
Producer: Aaron Virtue
Executive Producer: Kel Nelson
